Chethan Hegde’s involvement with the F&B industry in India began more than four decades ago, when his father, KM Hegde,
having retired from the Indian Air Force, opened White Horse in 1981. It’s a rarity among restaurants, having stayed open under the same owner, in the same location under the same name. It is also the address where Chethan Hegde set up his business in 2011 with the launch of the first 1522 outlet (in the floor above White Horse)—the number is actually the door number of White Horse.
ET Hospitality World caught up with Hegde as he was basking in the afterglow of the launch of his latest outlet ADDA 1522 in Bengaluru’s Cambridge Layout.
“In 2011, I started 1522 above White Horse as an extension to cater to a younger audience. White Horse didn’t have draft beer or play music. We used to play old school, retro and classic rock. The 75-seater restaurant opened to great response,” Hegde recalled.
He confessed he doesn’t have any formal training in F&B, but has grown up seeing his father and White Horse, which was his training ground. His vision and expansion began with the first outlet, which he extended into a 250-seater in 2013. Then came a new outlet in Koramangala in 2015, followed by openings in New B.E.L Road, JP Nagar, Residency Road, RR Nagar and in Mumbai (in a hotel). In 2017, Hegde got involved in 101, which was rebranded and renamed Suzie Q by 1522 in 2021.
Hegde clarified that he was involved in multiple outlets with different partners ..
Read more at:
https://hospitality.economictimes.indiatimes.com/news/restaurants/1522-a-brand-with-a-loyal-following/96389940
